We try to keep press about promotional gimmicks on Battle Rattle to a minimum, but liquor maker Crown Royal has a pretty cool one in the works now.
Bottom line: It could result in a NASCAR race being named after twin Marine brothers.
The company has launched a campaign to nominate service members who should be considered in the “Your Name Here” 400 program. The race will be named after one of five finalists, based on who garners the most votes on NASCAR.com.
The Marine contestant is Staff Sgt. Matthew Hansen, who has deployed three times since 2002, according to Crowl Royal. His brother, Sgt. Daniel Hansen, was killed in Farah province, Afghanistan, two years ago this coming Monday when his foot patrol was hit by an improvised explosive device. He was posthumously promoted to staff sergeant.
The initial concept for the campaign would have resulted in the race being called the “Matthew Hansen 400.” However, to honor his brother, he lobbied Crown Royal to call the race the “Hansen Brothers 400” if he beats out the other contestants. They’ve agreed, company officials say.
To vote, head here on NASCAR’s site. The deadline to participate is Sunday.