A trendy clothing retailer moved fast to pull a coat off its website after Marines complained it looked just like the famous Marine Corps dress blues jacket. Popular mall store Hot Topic posted the item, which replicated the blues coat’s standup collar and red trim, in early August, but took it down just two days later.
“Replicating the Marine Corps dress blues or making it as a fashion trend is simply unacceptable,” one military user commented on the store’s Facebook page. After the creator of the “Terminal Lance” comic, Max Uriarte, shares the item on his page, dozens more users bombarded the retailer with letters and complaints.
An administrator on the page responded with apologies.
“We now realize the significance of this particular jacket and it will be off of our website, which is the only place we made it available, within 12 hours,” the admin wrote.
A spokeswoman for the brand, Jennifer Vides, told Marine Corps Times that Hot Topic had fielded more than 100 comments regarding the jacket, which was designed by company Tripp NYC, and pulled the item out of respect.
“We will keep a closer eye on the military-inspired fashion we buy to ensure it doesn’t appear to replicate an actual military uniform,” she said. However, she noted, “Military dress has influenced fashion for years and is carried by retailers at all levels.”
Following Hot Topic’s decision to remove the jacket, a number of Marines and vets returned to the store’s page to express their thanks.
“I understand that you removed the Marine style blue coat from your store after you heard how offensive it was to us. Thank you, and Semper Fi,” wrote one user.
“Thank you for removing the dress blue jacket. I will be stopping by my local Hot Topic to purchase a t-shirt to show my gratitude,” another wrote.
What do you think?
A fashion designer, clothier or marketer that wants to replicate our blouse speaks volumes on the positive impact it has on the world at large. However, to do so is an abonination.
It is something EARNED, and no matter how slightly different it still insults our Corps.
Yeah, nice marketing ploy. “Oh sorry, we didn’t realize. But now that everyone has heard about it and we have our advertising we will pull it.”
There is no question that the Marine dress uniform is top-notch. I’ve never seen any men’s clothes that come close to looking that good, so I can kind of understand why they would want to try to imitate it. HOWEVER, besides the complete and utter disrespect to those who work hard to earn the right to wear it; who have learned to behave in a way as to maintain the Honor that goes with wearing the uniform; the sacrifices made…you’d think that it would be illegal to sell clothing that is designed to look so similar to military uniforms anyway. I like military BDU (combat uniform) pants, but they sure don’t have to be camouflage. But, as “touchy” as foreign affairs are with some countries, clothes so similar to military uniforms could potentially cause serious problems for our country. Hypothetical example…those three hikers that accidentally crossed over the Iranian border; if they had been wearing clothes that looked like military uniforms…
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Now if this other website would take theirs down!! It looks even closer to real dress blues then the hot top one does! Real Marines worked HARD earning is title and uniform!!….here is the website! http://www.shopkitson.com/index.php?page=product&id=20442
It is the perfect Black military style jacket with red trim and skull button accents.