Video: The new Marine Corps TV ad, ‘Toward the Sounds of Chaos’


News broke widely yesterday that the Marine Corps was about to unveil a new advertising campaign with the slogan, “Toward the Sounds of Chaos.” It was initially billed as a look at the softer side of the service, but if the first video is any indication, it’s far more than that.

Check this out. I’m not seeing anyone petting puppies:


I’ve reached out to Marine Corps Recruiting Command for details about who is in the video, and where the footage was recorded. Stay tuned…

UPDATE: The commercial was filmed in the fall at Camp Pendleton, Calif., said Maj. John Caldwell, at recruiting command spokesman. It features Marines from 1st Marine Division, 1st Marine Logistics Group and 3rd Marine Aircraft Wing.


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I'm a senior writer with Marine Corps Times, covering ground warfare, manpower, weapons acquisition and other beats. I embedded in Afghanistan in spring 2010, and plan to return at least once in 2011.


  1. momof2marines on

    OUTSTANDING! I love the Marine commercials! My boys will be rolling there eyes, but they don’t calll me Moto Mom for nothing! 🙂

  2. This does not motivate me. Really, toward the sounds of chaos. Chaos is a disrespectful term in anything that is remotely describing of the Corps. We can do better than this. Hope those Marines in the video find out where they are going.

  3. I loved it! Exactly what we train for! “Pray for Peace, Train for WAR! Chaos is what Marines thrive on – at least we used to.

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