The Marine Corps has always had the reputation for being creative when it comes to recruiting. Now, the service is launching a new Web site that focuses on “influencers” — the parents, mentors and other adults who guide America’s youth — and its prospective Marines.
The site, LifeAsAMarine.com, just went live within the last few days, Marine officials say. It allows parents, friends, and supporters to share their own Marine Corps story, with the obvious intention of allaying fears in parents whose children are considering joining.
The Corps posted a 60-second promotional video on YouTube this week:
The site also serves as a clearinghouse of information for parents, and features a variety of recruiting materials. Perhaps the best feature on the site, though, are the individual stories like this one. Some of them feature parents, some of them feature Marines, and some of them feature both together.